THE LAUREN PROJECT • Shelby, mon amour

Shelby, mon amour

I’m sooooo happy to finally announce that I’ve joined up with Shelby.tv!

I am stoked, you guys. Like, REALLY FREAKIN EXCITED. Why? I’LL TELL YOU WHY.

1) Shelby is incredible. Seriously. Take her for a test drive. We all get social media fatigue, and internet fatigue in general. (Really, tumblr users, when was the last time you saw the end of your dashboard?) There are so many people shouting, and there is so much fantastic content, but it’s hard to cut through the noise. That’s what Shelby does: she simplifies your web video experience.

Shelby finds all the great videos your friends are sharing and organizes them in one place for you to watch at your leisure. No more getting caught on Facebook at work while watching a TED talk, no more losing that apparently “omg hysterical” puppy-learning-to-climb-stairs video in your firehose of a Twitter feed. Shelby saves it all. She also offers a sweet bookmarklet that you can drag to your browser, and then if you see a video on any website that you want to save, just click the bookmarklet and the video will wait for you in the Watch Later queue. AMAZEBALLS.

But that’s not all. There’s a lot of talk about lean back vs. lean forward experience in this video space. The fantastic thing about Shelby is that she lets you do whatever you want. If you wanna sit down, relax, and be entertained on your iPad/iPhone/whatever for an hour, do it. But if you see something you think needs to be shared, Shelby has the tools to let you do that as well. With just the click of a button, you can let your friends know exactly what you’re watching and what you think. Seriously, Shelby will change the way you watch web video.

2) I have the most amazing team. I really do. They are a brilliant, tenacious, never-say-die bunch; I don’t think I could have asked for better company. I mean, they invented #goatbombing! I…I can’t even talk about them anymore. They are THE BEST.

3) This is not another reason I love Shelby, this is just a photo of what happened last night. I was so excited I couldn’t sleep, so I tried to paint my nails Shelby colors. Didn’t really pull it off, but…whatevs. I’ll get there.