Don’t Tell Your Graduate She’s Beautiful
Graduation season has triggered some memories for me, memories of sitting in my friend’s backyards as their parents toasted their futures and we lavished well wishes upon each other.
But specifically, I remember hearing time and again my female friends being complimented thusly: “You are such a beautiful, smart, talented young woman, and I couldn’t be more proud.”
I have one request for anyone with a graduating daughter/sister/friend—do not praise her appearance as the first thing in your toast. Don’t mention her appearance at all.
Teaching young women that their appearance is the first thing you notice tells them that looks are more important than anything. By telling her that she is “beautiful, smart, talented” (and believe me, it is almost always said in that order), you are suggesting—if unconsciously—that it’s most important she not lose her looks. You are prizing her face and body above her accomplishments and hard work. In a world where over 50% of young women say they’d rather be hit by a truck than be fat, this mindset isn’t something that should be encouraged, especially at such memorable events.
Yes, I’m reblogging myself. Because it’s important this year, too.
(via hubbit)
Source: thelaurenproject

![[I actually wrote this post because I wanted to hear other people’s thoughts on Skinnygirl®, but that kinda got buried at the end. So. I put the link up here too. Tell me what you think!]
I just got served a Skinnygirl® Cocktails ad in some YouTube pre-roll, and now my face is stuck in an achy expression of disgust. (I have scoured the internet trying to find the commercial, but I’ve failed so far.)
It’s no secret that I hate gender-focused advertising on gender-neutral products. What I hear from this campaign is that if I’m not a wine or cocktail drinker, and if I’m not skinny, I am not a “lady.” When I think about the flip side of this idea they’re selling, I feel dumpy and gross, like no one’s ever going to love me and I’ll never achieve professional success. It’s a brand built on exploiting our insecurities as women, not on “understanding women,” as it claims.
If you’re not familiar with it, the Skinnygirl® line of products was launched by Real Housewives castmember Bethenny Frankel and also includes things like colon cleanse kits and makeup. (I am really at a loss to understand the whole makeup<—>skinny connection, but whatever.)
The so-called low-calorie line of vodkas, wines, and ready-made cocktails began shipping in May. I did some research, and the calorie savings in the cocktail mixes aren’t nearly enough to merit marketing them as “solutions.” And the calorie count in a glass of Skinnygirl® wine is exactly the same as a glass of most other wines: 100 calories.
I guess the root of my discomfort isn’t with this series of products, but in how it’s being marketed. I imagine you could launch a successful line of low-calorie cocktail mixes and wines that doesn’t speak down to its target audience, and also includes men. (See: Michelob Ultra)
The press release, aside from being full of terrible (yet hilarious) copywriting, panders shamelessly.
Skinnygirl® Cocktails, the brand that has re-energized the way women cocktail and define themselves, today is launching its all-new advertising campaign, “Drink Like A Lady”…
1. “cocktail” is not a verb
2. There is no way that women are redefining themselves because of this.
3. “Drink Like A Lady” is not cute and tongue-in-cheek, it’s insulting. I mean, really?? iff P(skinny)→Q(lady)? (I learned that stuff in math class—WHAT!)
“The Skinnygirl Cocktails’ new ‘Drink Like A Lady’ campaign is about understanding women. They know what they want, how they like it, and the art of socializing should be on their own terms. They’ve earned it!” says Bethenny Frankel, Skinnygirl Cocktails founder, entrepreneur and creative driver of the campaign. “This brand, and the new campaign, is about reinventing the art of cocktailing. This is only the beginning. Expect the unexpected.”
4. No. Just…no.
5. In what sense has the “art of socializing” been out of our control?
6. By “expect the unexpected,” you mean to expect a normal amount of calories, right?
“The Skinnygirl ‘Drink Like A Lady’ campaign is all about changing the way women think about socializing by rewriting the rules of cocktailing,” says Beam General Manager Deb Boyda, who oversees the company’s growth in vodkas, cognac and the Skinnygirl Cocktails line. “Skinnygirl consumers are smart, savvy and successful ladies who are leaders – not followers.”
7. I still have no idea what you are rewriting/reinventing, or what these previously held rules/terms of “cocktailing” were.
8. Congratulations. In one sentence, you’ve managed to define skinny-ness as a trait of successful, smart women, and suggested that your product is not to be trusted in the hands of fatties and introverts.
If Skinnygirl® has offended you for similar or even totally different reasons, I’d love to hear from you, you beautiful, perfect person. xo](http://25.media.tumblr.com/tumblr_m66v53JaxP1qfxt9oo1_1280.png)

